15 Steps to Product Marketing Success

Do you know the NUMBER ONE reason that new or existing product initiatives fail?

Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don’t make this mistake!!! Follow the steps below to ensure your success.

Product Development/Research

Step 1: Conduct research to see if the product is a good one (not excellent).

Step 2: Make any required changes to improve the product.

[If the product fails, then stop here.]

Product Marketing

Step 3: Assume that the product is “terrible” and the management has “inventoritis”.

Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Step 4: Assess financial capability to support product-marketing initiatives.

Step 5: Create an inventory of all the tangible and intangible assets available to the company.

Step 6: Understand the value proposition, target market, goals and environment.

Step 7: Clarify timeline, plan, target market needs, priorities and objectives.

Step 8: Examine all processes within the company (operations, financial and internal / external marketing).

Step 9: Make all required improvements to the internal processes.

Step 10: Improve the marketing materials.

Step 11: Design an external marketing strategy and process. (considerations below)

Positioning – competitive strategy, differentiation, brand and pricing strategy
Selecting – distribution channels, marketing vehicles and service providers

Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.

Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:

1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.

Team

Step 13: Get the right people into the right places at the right time.

Execution and Review

Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.

Step 15: Review the process and make any necessary changes.

Does Dental Insurance Help in Almost Free Dental Care?

Dental care can be very expensive for individuals who do not have dental care insurance. It may require individuals to pay lots of costs or to even start considering options of dental tourism. Dental tourism may involve individuals traveling abroad to get dentist work done for them. Dentistry in other countries may be very cheap as compared to the one you are in. This therefore means that individuals should research on the best country to fly out to to try and get the dental treatment. Insurance from your employer can be very beneficial and will guarantee you cheap dentistry should you need any.

No matter how cheap a dentist visit may be, having insurance is the best option to take. This is because it can guarantee that you receive the best care and individuals can actually get a full check up for almost no cost at all. In this cases your employer will be the one covering your needs although using insurance it will be cheaper than paying for it directly. There are very many insurance companies out there that offer the best dentistry covers. All one needs to do is to ensure that they select the best option from the list. It should be the company that offers a comprehensive cover at the most affordable rate.

Dental insurance can guarantee the best health care system for your oral health. Individuals can always be sure that should anything happen they will definitely have the best treatment available at the right time. Insurance covers all needs and so individuals do not need to fill out the several procedures that individuals who do not have cover have to follow. All individuals need to do is to arrive at the dentists and they will decide what exactly needs fixing as an individual will not be billed for use of the dentist hospital.

Dental insurance guarantees individuals financial health.

Individuals do not necessarily have to wait to save up some cash for dentist system. Financial health in this case is most beneficial because without insurance individuals may have to pay expensive bills that do not even come with discounts. Having to travel long distances may require a lot of planning and in emergency situations it may be unrealistic.

There are very many online sites that can assist individuals to get the best dentist insurance companies. Insurance can be personal or your employer can do the application for you. Individuals can have their best options selected from all the ones that are available online. The companies should however be reliable and have a good reputation before you decide to take a cover with them. Online services can help you see the all the terms and conditions and you can read them out at your own time.

Avail Ready Finance For Business Through Quick Commercial Loans

Business people always require finance either for starting a new venture or for expanding the older one. The finance must come to them easy and quick. Considering their urgent requirements, loan product quick commercial loans has been specifically designed. Business people can utilize quick commercial loans for making investments in infrastructure, buying products and services, starting new project or expanding the established one.

Business people are required to furnish some details of their business before the quick commercial loans deal takes place. They are supposed to give audited financial statement of last 3 years in case of starting a new business. For expanding the business, lenders may ask business financial statements, balance and profit-loss statements. Lenders would like details of owners, partners and stockholders of the business as well.

Business persons can avail quick commercial loans either in secured or unsecured form. To take secured quick commercial loans, also called commercial mortgages, borrowers should place commercial property with the lender as collateral. With the loan secured, lenders provide business people quick commercial loans anywhere in the range of £50,000 to £50,000,000. Larger loan will depend on the higher equity in the collateral.

Because of the secured nature of the loan, interest rate remains lower on quick commercial loans which infect can be brought down once the borrower compares different loan packages. The interest rate comes in variable and fixed options. Under fixed rate, interest rate and monthly installments amount are predetermined and borrowers know how much they have to pay and thus they can plan the loan. The interest rate in variable option can change any time according to the market and borrower may be paying higher rate if it goes up.

There is a larger and comfortable repayment period of 12 to 25 years to the borrowers in case of secured quick commercial loans. The loan amount and repayment duration, however, should be chosen carefully keeping one’s financial capacity in mind.

For availing unsecured quick commercial loans, borrowers should produce concrete proof of their repayment capacity and business profile. Credit score of these borrowers counts a lot in settling the loan deal.

Even if you are labeled as bad credit, availing quick commercial loans should be no problem provided you have a plan of loan repayment laid down before the lender to win his confidence. Make efforts to take your credit score closure to acceptable level of 720 in FICCO scale which ranges from 300 to 850. A credit score of 580 and below is considered as bad credit. Have your credit report checked and make it error free and also pay off your easy debts to show improvements in credit score.

Apply for quick commercial loans online as this way, out of numerous loan offers; you can pick up the one having lower interest rate.

Quick commercial loans become an instrument of sound financial health for business people if a lot of thought goes into availing it. Be particular in paying monthly installments at due date.