Know About the Significance of Product Illustrations

Years before when the actual importance and value of illustrations where not known to the people, the use of illustrations for marketing any product was not that welcomed as of now. But today, we know the great influence and significance of illustrations as most of the publishers, editors and even businessmen are looking for good, targeted illustrations to highlight their idea, products and services. Whether it is for designing a website or for advertising a product of a company, illustrations are highly demanded every where as the power and attention that illustrations receive instantly cannot be offered by any other print advertising methods. It is here where the importance of product illustration comes into being.When the project for designing a website is offered, there are different factors and guidelines that they provide them with. Some website owners would love to include good designs and colors to their website without making the details to get overlooked, while some others ask the web designers to include good captions and attractive texts while limiting the presence of images. But if you have a new website to be launched and is wondering how to create the web presence instantly, then you should be aware of the importance of product illustration. Product illustration is an excellent advertising technique that when included in a website can effectively increase its online presence. If you are planning to introduce a new product or service through your new website, then you have to give more importance to advertise your website using images and illustrations that are near perfect and can easy be understood and sit deep in the mind of the common viewers.Product illustration is the most effective way of promoting any product to the targeted clients with accurate and clear illustrations. With the advancement in technology, there are several ways in which you can highlight the product of your company to your clients. You can take advantages of the digital illustration techniques with which you can include flashy and digitally enhanced images that will create a perfect visual impact on the viewers. You can also enhance the image of the product with 3 D features so that your clients will actually feel the product in front of them even before they are made. A talented illustrator knows the technique of creating an enchanting visual impact through the illustration effectively.

How to Launch a Product? – The Right Way

Launching a product with the right move can earn you a lot of money. If you want to launch a product, you must be really know how to get traffic when you first launch it.

Here is a tip for you to carry out your product launch campaign.

Do not provide free trials if you have no intention of building leads. Free trials was working in the early days but now, there’s a high chance that you will attract more free seekers than serious marketers who doesn’t want to make a successful business of themselves. I’m sure you do not want to have others to waste your time either by taking up valuable resources just because it’s free.

Furthermore, if you are running a membership site with an affiliate program built-in, it could cause unnecessary space shortage in your database. This is because with the existent of guaranteed signup sites around, one of your affiliate who happens to be freebie seekers would just get signups from these sites. Not only that these people are wasting their time to get signups, which wasn’t much of help to them, but they are also getting you a lot of untargeted people who had no idea what they are subscribing to. Thus, your affiliate or even you are not making any money from these people and this will result the launch of your product a full waste of your time

It may sound discouraging, however, if you really want to provide free trials before your launch a product, then it advisable that you to charge a small amount of price for a short trial. It can cost a dollar or two for the first week simply to sort those people out that are coming to you just because they can, and those that are coming to you because they’re serious.

In conclusion, launching products can be very profitable if you know how to do it right. However, if you are unfortunate or do not know how to launch it, it could result to a big loss to you or your business. When launching a product, make sure you have a specified date and time so that your customers will know when to come back to get the offer. Most importantly, make sure that you or someone will change the sales page on time. Customers are very keen to get new launch products as soon as possible, so if you do not change the sales page on time, you could have lost over 100-300 sales in just 1 hour.

15 Steps to Product Marketing Success

Do you know the NUMBER ONE reason that new or existing product initiatives fail?

Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don’t make this mistake!!! Follow the steps below to ensure your success.

Product Development/Research

Step 1: Conduct research to see if the product is a good one (not excellent).

Step 2: Make any required changes to improve the product.

[If the product fails, then stop here.]

Product Marketing

Step 3: Assume that the product is “terrible” and the management has “inventoritis”.

Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Step 4: Assess financial capability to support product-marketing initiatives.

Step 5: Create an inventory of all the tangible and intangible assets available to the company.

Step 6: Understand the value proposition, target market, goals and environment.

Step 7: Clarify timeline, plan, target market needs, priorities and objectives.

Step 8: Examine all processes within the company (operations, financial and internal / external marketing).

Step 9: Make all required improvements to the internal processes.

Step 10: Improve the marketing materials.

Step 11: Design an external marketing strategy and process. (considerations below)

Positioning – competitive strategy, differentiation, brand and pricing strategy
Selecting – distribution channels, marketing vehicles and service providers

Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.

Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:

1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.

Team

Step 13: Get the right people into the right places at the right time.

Execution and Review

Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.

Step 15: Review the process and make any necessary changes.