Product Launches: The 7 Key Mistakes To Avoid When Planning Your Product Launch

In launching my first online product I made some fundamental mistakes which gave me some of my biggest learning’s. In this article I’ll share them with you so that you can make it easier for your clients to engage with you. And you want to more clients’ right?

Mistake #1: No Client Pathway: Leaving the customer confused about how they are going to navigate through your website will only leave them hanging with no place to go or they may just leave. What to do instead: Map out your customer journey. One of the keys to a successful online business is have a clear map of how you customer will engage with you and how your will manage them from being an uninterested visitor to a high revenue client.

Mistake #2: Unclear on the start point. Even if you have the customer journey defined it is important to have a clear view of the start point otherwise how will your prospect know how to get into your website? What to do instead: Define the points, and they could be many, where, and how your prospective customer will enter your website.

Mistake #3: No customer Engagement Events: I made the mistake of having people “optin2 to my mailing list and then didn’t know what to do with them. What to do instead: Define the customer interaction events that will create value for your customer, keep them engaged with you and provide them with an enhanced journey.

Mistake #4: No Automation. My first foray into the online world left me tired and running on empty from the effort that was necessary to keep pace with multiple marketing channels. What to do instead: Create an automated funnel, to market your product, inform and educate your audience as well as keeping them engaged.

Mistake #5: No Product to sell. I made the mistake of attending networking meetings and “selling” Project Management to an uninterested audience. I realised that clients are reluctant to buy open-ended services from a website and selling a service is infinitely harder than a product. What to do instead: Create a product strategy for each area of your business with a clear process to move your customer up to your high-end programme.

Mistake #6: Perfection. My fear of launching my product led to procrastination and the pursuit of perfection followed. What to do instead: Take action and get your material out there and learn from it – you will learn more from the feedback that seeking perfection.

Mistake #7: Focus on the wrong end of the problem: Many online marketers focus on getting the customer to “optin” with little thought for what comes next. Imagine going on a journey and you haven’t worked out what your destination is. What to do instead: Focus on the outcome, the destination is the most important aspect of the plan.

Bad Credit Commercial Loans – Give Your Vision A Reality

Usually, bad credit commercial loans pass on purposely to the assistance of loans to entrepreneurs having adverse credit history for their existing or planned businesses. Most typically, bad credit commercial loans are done through a bank or some other major high street lenders. Many commercial institutions offer small business loans that are especially designed to fit the needs of a variety of the borrowers at their businesses.

Although borrowers having bad credit history get negative response applying for any sort of loans, coming of bad credit commercial loans has solved the borrowers’ borrowing problems. There are two types of bad credit commercial loans i.e., secured and unsecured. The former forms of bad credit commercial loans contain collateral placing as of borrowers’ securities in the future, whereas pledging placing do not matter regarding these forms of bad credit commercial loans.

There are many lenders available online and offline for bad credit commercial loans. Candidates i.e., bankrupts, arrears, defaulters, IVAs, and CCJs, need to carry with them their current credit scores. Reviewing the current credit scores, the lending authority see through the borrowers’ financial capability and repayment capacity. After, lenders bestow the borrowers with bad credit commercial loans to the borrowers.

If you decide that you want to finance business through bad credit commercial loans, ensure that you visit a number of different lenders, such as commercial institutions and high street lenders. Review your options carefully so that you can choose the lending option that is best suited for your business and for your current financial situation.

In the recent past, the provision of bad credit commercial loans online has given the processing of bad credit commercial loans a good speed. Now, borrowers have to fill in a simple application forms, and rest they have to search out a lender. That many lenders are present online borrowers find options selecting in between.

How to Launch a Product? – The Right Way

Launching a product with the right move can earn you a lot of money. If you want to launch a product, you must be really know how to get traffic when you first launch it.

Here is a tip for you to carry out your product launch campaign.

Do not provide free trials if you have no intention of building leads. Free trials was working in the early days but now, there’s a high chance that you will attract more free seekers than serious marketers who doesn’t want to make a successful business of themselves. I’m sure you do not want to have others to waste your time either by taking up valuable resources just because it’s free.

Furthermore, if you are running a membership site with an affiliate program built-in, it could cause unnecessary space shortage in your database. This is because with the existent of guaranteed signup sites around, one of your affiliate who happens to be freebie seekers would just get signups from these sites. Not only that these people are wasting their time to get signups, which wasn’t much of help to them, but they are also getting you a lot of untargeted people who had no idea what they are subscribing to. Thus, your affiliate or even you are not making any money from these people and this will result the launch of your product a full waste of your time

It may sound discouraging, however, if you really want to provide free trials before your launch a product, then it advisable that you to charge a small amount of price for a short trial. It can cost a dollar or two for the first week simply to sort those people out that are coming to you just because they can, and those that are coming to you because they’re serious.

In conclusion, launching products can be very profitable if you know how to do it right. However, if you are unfortunate or do not know how to launch it, it could result to a big loss to you or your business. When launching a product, make sure you have a specified date and time so that your customers will know when to come back to get the offer. Most importantly, make sure that you or someone will change the sales page on time. Customers are very keen to get new launch products as soon as possible, so if you do not change the sales page on time, you could have lost over 100-300 sales in just 1 hour.