15 Steps to Product Marketing Success

Do you know the NUMBER ONE reason that new or existing product initiatives fail?

Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don’t make this mistake!!! Follow the steps below to ensure your success.

Product Development/Research

Step 1: Conduct research to see if the product is a good one (not excellent).

Step 2: Make any required changes to improve the product.

[If the product fails, then stop here.]

Product Marketing

Step 3: Assume that the product is “terrible” and the management has “inventoritis”.

Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Step 4: Assess financial capability to support product-marketing initiatives.

Step 5: Create an inventory of all the tangible and intangible assets available to the company.

Step 6: Understand the value proposition, target market, goals and environment.

Step 7: Clarify timeline, plan, target market needs, priorities and objectives.

Step 8: Examine all processes within the company (operations, financial and internal / external marketing).

Step 9: Make all required improvements to the internal processes.

Step 10: Improve the marketing materials.

Step 11: Design an external marketing strategy and process. (considerations below)

Positioning – competitive strategy, differentiation, brand and pricing strategy
Selecting – distribution channels, marketing vehicles and service providers

Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.

Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:

1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.

Team

Step 13: Get the right people into the right places at the right time.

Execution and Review

Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.

Step 15: Review the process and make any necessary changes.

How to Launch a Product? – The Right Way

Launching a product with the right move can earn you a lot of money. If you want to launch a product, you must be really know how to get traffic when you first launch it.

Here is a tip for you to carry out your product launch campaign.

Do not provide free trials if you have no intention of building leads. Free trials was working in the early days but now, there’s a high chance that you will attract more free seekers than serious marketers who doesn’t want to make a successful business of themselves. I’m sure you do not want to have others to waste your time either by taking up valuable resources just because it’s free.

Furthermore, if you are running a membership site with an affiliate program built-in, it could cause unnecessary space shortage in your database. This is because with the existent of guaranteed signup sites around, one of your affiliate who happens to be freebie seekers would just get signups from these sites. Not only that these people are wasting their time to get signups, which wasn’t much of help to them, but they are also getting you a lot of untargeted people who had no idea what they are subscribing to. Thus, your affiliate or even you are not making any money from these people and this will result the launch of your product a full waste of your time

It may sound discouraging, however, if you really want to provide free trials before your launch a product, then it advisable that you to charge a small amount of price for a short trial. It can cost a dollar or two for the first week simply to sort those people out that are coming to you just because they can, and those that are coming to you because they’re serious.

In conclusion, launching products can be very profitable if you know how to do it right. However, if you are unfortunate or do not know how to launch it, it could result to a big loss to you or your business. When launching a product, make sure you have a specified date and time so that your customers will know when to come back to get the offer. Most importantly, make sure that you or someone will change the sales page on time. Customers are very keen to get new launch products as soon as possible, so if you do not change the sales page on time, you could have lost over 100-300 sales in just 1 hour.

Unique Trick to Stop a Headache Fast

Headaches are caused by many things. One of the most common causes is stress, not just the mental kind of stress, but stress to your body as well. Stress can cause tension in your face, neck, and shoulder muscles. This will often lead to headache. This is commonly known as a tension headache. If you slept wrong, pulled a muscle in your upper body, or you’re dealing with a lot of stress in your life, you’ve probably experienced this before. The unique method below will help get rid of that headache fast!

1. Begin by using your dominant hand’s forefinger and thumb. Locate the area between your forefinger and thumb on your non-dominant hand. This is a very fleshy area. In the junction you will find a firm knot-like tendon. This is a pressure point.

2. Once you’ve located this pressure point, use your dominant hand to firmly massage the area, You don’t want it to be painful, but do maintain firm pressure to the area. This works best if someone else can massage the area for you, but it’s not necessary.

3. Close your eyes and continue to massage the pressure point. You may notice some relief after a few minutes, but continue to rub the area. The headache can come back quickly if you stop too quickly.

4. Continue the massage for approximately fifteen to twenty minutes. This method will stop your headache fast, but if you don’t continue to rub the area, it can come back, Once you’ve finished, the headache should be gone for good. It will at least gone for a long time.

Now that your headache is gone, it;s time to fix the source of stress. The tension will continue to come unless you take measures to relax those muscles. You might try taking a nap, as lack of sleep can sometimes be the cause. A hot shower to relax your neck muscles can help as well. You might prefer trying a heating pad to your shoulders.

Your eyes might be sensitive from the headache. Turning all the lights down or off can sometimes help as well. If you suspect your headache is sinus related, you may have to resort to medication. A decongestant helps to relieve pressure in the sinus cavities. An antihistamine can help with allergy related symptoms.

Identifying the cause of your headache and taking measures to correct the issue will keep the headache from returning. If you haven’t found a source of the headache, but continue to experience it, a trip to the doctor is likely needed. Headaches can be caused by a multitude of things. They are generally not serious. However, on occasion there can be a serious underlying cause for the headache. If you have frequent or very severe headaches or migraines, seek medical attention.