How to Launch a Product? – The Right Way

Launching a product with the right move can earn you a lot of money. If you want to launch a product, you must be really know how to get traffic when you first launch it.

Here is a tip for you to carry out your product launch campaign.

Do not provide free trials if you have no intention of building leads. Free trials was working in the early days but now, there’s a high chance that you will attract more free seekers than serious marketers who doesn’t want to make a successful business of themselves. I’m sure you do not want to have others to waste your time either by taking up valuable resources just because it’s free.

Furthermore, if you are running a membership site with an affiliate program built-in, it could cause unnecessary space shortage in your database. This is because with the existent of guaranteed signup sites around, one of your affiliate who happens to be freebie seekers would just get signups from these sites. Not only that these people are wasting their time to get signups, which wasn’t much of help to them, but they are also getting you a lot of untargeted people who had no idea what they are subscribing to. Thus, your affiliate or even you are not making any money from these people and this will result the launch of your product a full waste of your time

It may sound discouraging, however, if you really want to provide free trials before your launch a product, then it advisable that you to charge a small amount of price for a short trial. It can cost a dollar or two for the first week simply to sort those people out that are coming to you just because they can, and those that are coming to you because they’re serious.

In conclusion, launching products can be very profitable if you know how to do it right. However, if you are unfortunate or do not know how to launch it, it could result to a big loss to you or your business. When launching a product, make sure you have a specified date and time so that your customers will know when to come back to get the offer. Most importantly, make sure that you or someone will change the sales page on time. Customers are very keen to get new launch products as soon as possible, so if you do not change the sales page on time, you could have lost over 100-300 sales in just 1 hour.

Unique Trick to Stop a Headache Fast

Headaches are caused by many things. One of the most common causes is stress, not just the mental kind of stress, but stress to your body as well. Stress can cause tension in your face, neck, and shoulder muscles. This will often lead to headache. This is commonly known as a tension headache. If you slept wrong, pulled a muscle in your upper body, or you’re dealing with a lot of stress in your life, you’ve probably experienced this before. The unique method below will help get rid of that headache fast!

1. Begin by using your dominant hand’s forefinger and thumb. Locate the area between your forefinger and thumb on your non-dominant hand. This is a very fleshy area. In the junction you will find a firm knot-like tendon. This is a pressure point.

2. Once you’ve located this pressure point, use your dominant hand to firmly massage the area, You don’t want it to be painful, but do maintain firm pressure to the area. This works best if someone else can massage the area for you, but it’s not necessary.

3. Close your eyes and continue to massage the pressure point. You may notice some relief after a few minutes, but continue to rub the area. The headache can come back quickly if you stop too quickly.

4. Continue the massage for approximately fifteen to twenty minutes. This method will stop your headache fast, but if you don’t continue to rub the area, it can come back, Once you’ve finished, the headache should be gone for good. It will at least gone for a long time.

Now that your headache is gone, it;s time to fix the source of stress. The tension will continue to come unless you take measures to relax those muscles. You might try taking a nap, as lack of sleep can sometimes be the cause. A hot shower to relax your neck muscles can help as well. You might prefer trying a heating pad to your shoulders.

Your eyes might be sensitive from the headache. Turning all the lights down or off can sometimes help as well. If you suspect your headache is sinus related, you may have to resort to medication. A decongestant helps to relieve pressure in the sinus cavities. An antihistamine can help with allergy related symptoms.

Identifying the cause of your headache and taking measures to correct the issue will keep the headache from returning. If you haven’t found a source of the headache, but continue to experience it, a trip to the doctor is likely needed. Headaches can be caused by a multitude of things. They are generally not serious. However, on occasion there can be a serious underlying cause for the headache. If you have frequent or very severe headaches or migraines, seek medical attention.

The Need for Product Innovation

Developing new products and launching them in the marketplace can be a difficult, costly and even dangerous business. So why do it? Why not leave well alone and be content with profit from existing products, concentrating effort on expanding sales of these products and finding new markets for them?

One reason is that seizing new opportunities as they emerge is a way to increase profits. (To be first in the field with a successful new product gives one the chance of creaming off large profits before effective competition develops.) But the main reason is that it is dangerous to assume that profits from existing products will continue at present levels for ever. The product life-cycle concept tells us that they will certainly not continue for ever. At different rates, over varying time-scales, all products eventually achieve market saturation and then start to decline. Even while sales volume holds up, profits may well not; and retaining sales volume and profits may call for regular updating of existing products.

For most companies, therefore, a programme of product review and development is essential; and, for all companies, to ignore this area of activity is highly dangerous. A McGraw-Hill study in the United States showed that in 1963 the percentage of sales accounted for by products introduced since 1959 was 28 per cent for transportation, 18 per cent for electrical machinery, and so on, through a whole list of categories. In the consumer goods fields successful new products introduced more recently -include a wide range of increasingly sophisticated computer games, the ‘superglues’ and a whole host of pre-prepared meals for cooking by microwave.

In consumer durables we have seen the successful introduction of video cameras and answering machines, with mobile telephones and fax machines for home use not far behind. Innovative services (intangible products) include direct purchase of insurance by telephone and ‘home banking’.

The most ‘safe’ and inexpensive way to launch a ‘new’ product is modifying an existing product.

New Products from Old

We first need to be clear what is a new product. There are basically three clear kinds of new products:

1. Innovative products which are unique products for which there is a real need, not being met satisfactorily by an existing product. Penicillin when first introduced fell into this category, as did the telephone, the internal combustion engine, and chloroform. We can also describe as innovative those products which, while replacing existing goods that have been satisfying existing markets quite well, offer totally different solutions. Examples would be television partially replacing the cinema and the radio, the zip fastener and later Velcro instead of strings or buttons, and solar power for other energy sources;

2. Adaptive products which offer significantly different variations on existing products: they include such items as instant coffee, freeze-dried foods, self-adhesive wallpaper, and typewriters with a memory. Another kind of variation is represented by package changes, styling modifications, new designs and colours.

3. Imitative products are already being sold by someone else but further sales opportunities exist for an additional brand, with or without minor modifications. The divisions between these categories are obviously very fuzzy. Indeed, some authors have distinguished as many as a dozen different ways in which a product can be ‘new’.

The truly innovative product is rare. Adaptive new products can sometimes necessitate a great deal of new technology and extensive research and development, though a ‘new’ product can often be produced by changes to an existing one. These may range from relatively minor changes, which effectively extend the life-cycle of a product, to much more extensive improvements.

An example quoted by Peter Drucker that covers both is nylon, which was introduced in the U.S.A. by Du Pont and fairly rapidly became the dominant fiber in women’s hosiery. However, once this market was saturated, the growth curve flattened. Du Pont had anticipated this and had developed strategies for providing further increases in sales of nylon stockings by such tactics as the following:

1. Introducing a wider range of colors, leading to an increase in the number of stockings bought by each user and a tendency to wear different colors with different outer garments.

2. Developing new uses, such as stretch stockings and socks. In addition, they moved into other fields such as tyre cord and carpets. In this way nylon sales showed an overlapping series of life-cycle curves, giving a continuing upward trend.

The nylon success story depended both upon changing the product for existing users and making it suitable for whole new markets. Changing products for existing markets can be done in a number of ways, in particular by improvements in quality, features, and/or style.