15 Steps to Product Marketing Success

Do you know the NUMBER ONE reason that new or existing product initiatives fail?

Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don’t make this mistake!!! Follow the steps below to ensure your success.

Product Development/Research

Step 1: Conduct research to see if the product is a good one (not excellent).

Step 2: Make any required changes to improve the product.

[If the product fails, then stop here.]

Product Marketing

Step 3: Assume that the product is “terrible” and the management has “inventoritis”.

Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Step 4: Assess financial capability to support product-marketing initiatives.

Step 5: Create an inventory of all the tangible and intangible assets available to the company.

Step 6: Understand the value proposition, target market, goals and environment.

Step 7: Clarify timeline, plan, target market needs, priorities and objectives.

Step 8: Examine all processes within the company (operations, financial and internal / external marketing).

Step 9: Make all required improvements to the internal processes.

Step 10: Improve the marketing materials.

Step 11: Design an external marketing strategy and process. (considerations below)

Positioning – competitive strategy, differentiation, brand and pricing strategy
Selecting – distribution channels, marketing vehicles and service providers

Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.

Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:

1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.

Team

Step 13: Get the right people into the right places at the right time.

Execution and Review

Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.

Step 15: Review the process and make any necessary changes.

Two Superior Products of Mitsubishi Cars

If you are looking for the car maker that offer wonderful and trustworthy car in the industry, the answer is The Mitsubishi Group of Companies. Annually, they always try to provide the market and the industry with excellent cars just like other auto makers.

The Mitsubishi has been making a great development in their selling with the production that is increasing of over 12 % since last year. They are still behind the types of Ford and Toyota who take over the car production market. However, with the growth in sales for Middle East, African, North American and Russia markets, two Mitsubishi cars that are the Outlander and the Lancer are giving contribution in gaining valuable ground on their contenders.

Recently, the public is informed that the Mitsubishi Company is ensuring that two of its cars would be well-prepared as a participant for the upcoming model.

The Mitsubishi Lancer 2008 is the model that the company claims as the one of the best selling for sedan model. This car will be holding more features with advanced technology since it has been redesigned by the company. It also has a good and successful record in the rally championship.

It was first produced in 1973 and today has reached the eighth generation that the first production begun in 2007. The Lancer has been amazingly sold for over six million units since the first time it was produced.

The Mitsubishi Outlander 2007 that is known as the type of SUV car is the other outstanding Mitsubishi cars. The sport utility vehicle Outlander has been launched in 2001 and today has reached the second generation that is first produced in 2005.

Mitsubishi has been prepared both of these cars to be ready to reap in sales and profits for the company, particularly when it is launched in the car market of America.

The Mitsubishi cars are now beginning to be more seen on the roads than ever before. The Japanese auto manufacturers always provide vehicles that are equipped with so many high technology features and gadgets for its customers that have not been yet arrived in the western.

The quality of the Mitsubishi cars is now actually beginning to show and the days that Mitsubishi required to solve the fault problem in its cars is long behind them now. The reliability and the reasonable price of the new Mitsubishi cars are the aspects that bring about the interest of the European market to purchase.

The Importance of Workplace Safety Posters

Workplace safety posters play an important role in effective safety communications, safety precautions and safety warnings to workers. It is one kind of safety communication. Their applications in chemical industries are very common where various potential hazards present.

Safety regulations and legal require the use of workplace safety posters. Generally, these posters have to be placed in workplaces where hazards exist. They warn workers about specific hazards that accompany their jobs and naturally appear in such workplaces.

Government or Department of Labor in each country has may already established the required workplace safety posters. And in some cases, the government has prepared these printed posters that can be used directly.

When the safety regulation requires such posters application, there will be certain penalties or fines for violations. In general, the employers will be fined when workers get injured due to lack of safety posters as required by the regulations.

Some employers may think that these posters for workplace are only devoted for the workers or employees. But, actually they are wrong. These posters are purposed to protect both workers and employers.

Employers would not responsible for any incident happen in the workplace if they have applied the required posters. As an example is the usage of eye goggle. When the employers have displayed the poster of eye goggle according to the regulation, then when worker or employee gets injured by chemical splash without using eye goggle, the employer does not responsible. The reverse condition is also applied.

However, before displaying any safety posters in the workplaces, always bear in mind that these posters should be relevant, clear and to the point. Use only common words and communicative images or pictures to get workers’ attention.