Popularize Your Brand With Corporate Digital Production

Video marketing is the new black as a far as the corporate world is concerned. A study by Forrester Research projects over 74% of all online IP traffic will be video by 2017. What’s more, the 2014 Online Production Survey and Industry Trends Report say 65% of viewers watch more than three quarters of your content.It even gets better; the Online Publishers Association (OPA), in a study, found that 52% of marketing professionals worldwide name this type of content as the one with the best ROI in a sample of 10. The numbers go on and on, and you can’t deny that the prospects of using video production get even more appealing.Enhancing Brand Visibility in Visual MotionAs a suave entrepreneur, you appreciate the power of this form of digital content for your business. It dovetails with your branding campaigns that are all about making your enterprise more visible.Why digital marketing as opposed to myriad other branding techniques? Take a look.1. Instant AppealOne thing that these corporate productions have going for them is the fact that they appeal to a combination of senses. By combining audio and visual, you are assured that your corporate image will instantly make a lasting impression on the mind of a viewer.2. Wider ReachYour brand needs to spread its reach all over the globe. With the International Telecommunications Union (ITU) reporting there are three billion internet users, your material can spread like wildfire if you have impressive ideas. With amazing visuals, you can bet viewers will be sharing the same within minutes of viewing.3. More ContactIf you are to make an impression on your target market, they must interact with your content longer. With video production, you are assured a viewer will spend more time watching your explainer media or company launch thus learning even more about your company.4. VersatilityWhatever type of business you are running there is technology to suit your needs in enhancing your profile online. You can opt for animations, short films or web materials, and landing page projects, among many others. This flexibility makes it the most ideal form of corporate branding.5. Content RetentionA Cisco Visual Networking Index study in 2013 says that people retain 50% of a visual as opposed to only 22% of written information. To create a lasting impression about your company, you need a technique that will create indelible memories in the mind of your target clients. This is exactly what corporate motion information seamlessly achieves.There are many other ways through which video production improves your ROI. It is an affordable way to rake in the numbers and improve your search engine ranking. Can it get better than that?

15 Steps to Product Marketing Success

Do you know the NUMBER ONE reason that new or existing product initiatives fail?

Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don’t make this mistake!!! Follow the steps below to ensure your success.

Product Development/Research

Step 1: Conduct research to see if the product is a good one (not excellent).

Step 2: Make any required changes to improve the product.

[If the product fails, then stop here.]

Product Marketing

Step 3: Assume that the product is “terrible” and the management has “inventoritis”.

Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Step 4: Assess financial capability to support product-marketing initiatives.

Step 5: Create an inventory of all the tangible and intangible assets available to the company.

Step 6: Understand the value proposition, target market, goals and environment.

Step 7: Clarify timeline, plan, target market needs, priorities and objectives.

Step 8: Examine all processes within the company (operations, financial and internal / external marketing).

Step 9: Make all required improvements to the internal processes.

Step 10: Improve the marketing materials.

Step 11: Design an external marketing strategy and process. (considerations below)

Positioning – competitive strategy, differentiation, brand and pricing strategy
Selecting – distribution channels, marketing vehicles and service providers

Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.

Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:

1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.

Team

Step 13: Get the right people into the right places at the right time.

Execution and Review

Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.

Step 15: Review the process and make any necessary changes.

Importance Of The Cost Price Of Products During Their Marketing Procedure

The main key of earning profit lies in your own hands. If you can make the customers understand that the amount of money that they are paying for a certain product is exactly what it worth then they will even not deter from purchasing it at a really high cost.But you have to successfully satiate their queries as to how the product is capable of meeting all the needs of the group of customers. You must always try to concentrate on the prospective of cost and not sound as it has been seen that the customers feel more connected to the cost rather than in its price.If a company is producing a quality product then it will definitely want to purchase it at a price that will be more than the rival products in order to gain more profit out of it. But keeping an excessive high price where the product does not worth it will definitely not be of much help.The benefits should be in accordance with the price quoted. You will have to sell these benefits by making use of a strong marketing campaign that will justify your point of view regarding the high cost price of the products that are to be sold. Campaigning about the unique features of the items that your company is concerned with has to be done during the presentation period.If you fail to make the customers understand about the real worth of the item hen you are likely to fail too in achieving the desired profits from that excess amount. If you can carry on with the presentation plan quite a time ahead of the launching time of the product then you are likely to catch the attention of the customers soon. It will help you in creating a very positive mind set up among the buyers which instigate an increased sales rate and in turn the profit of the company.