Product Launches: The 7 Key Mistakes To Avoid When Planning Your Product Launch

In launching my first online product I made some fundamental mistakes which gave me some of my biggest learning’s. In this article I’ll share them with you so that you can make it easier for your clients to engage with you. And you want to more clients’ right?

Mistake #1: No Client Pathway: Leaving the customer confused about how they are going to navigate through your website will only leave them hanging with no place to go or they may just leave. What to do instead: Map out your customer journey. One of the keys to a successful online business is have a clear map of how you customer will engage with you and how your will manage them from being an uninterested visitor to a high revenue client.

Mistake #2: Unclear on the start point. Even if you have the customer journey defined it is important to have a clear view of the start point otherwise how will your prospect know how to get into your website? What to do instead: Define the points, and they could be many, where, and how your prospective customer will enter your website.

Mistake #3: No customer Engagement Events: I made the mistake of having people “optin2 to my mailing list and then didn’t know what to do with them. What to do instead: Define the customer interaction events that will create value for your customer, keep them engaged with you and provide them with an enhanced journey.

Mistake #4: No Automation. My first foray into the online world left me tired and running on empty from the effort that was necessary to keep pace with multiple marketing channels. What to do instead: Create an automated funnel, to market your product, inform and educate your audience as well as keeping them engaged.

Mistake #5: No Product to sell. I made the mistake of attending networking meetings and “selling” Project Management to an uninterested audience. I realised that clients are reluctant to buy open-ended services from a website and selling a service is infinitely harder than a product. What to do instead: Create a product strategy for each area of your business with a clear process to move your customer up to your high-end programme.

Mistake #6: Perfection. My fear of launching my product led to procrastination and the pursuit of perfection followed. What to do instead: Take action and get your material out there and learn from it – you will learn more from the feedback that seeking perfection.

Mistake #7: Focus on the wrong end of the problem: Many online marketers focus on getting the customer to “optin” with little thought for what comes next. Imagine going on a journey and you haven’t worked out what your destination is. What to do instead: Focus on the outcome, the destination is the most important aspect of the plan.

How Private Label Products Are Suitable to Dynamic Market Environment

WHAT IS PRIVATE LABELING

Private labeling of products refers to a business practice in which manufacturing is done by one company, and the product is sold under the brand name of another company. The company, whose brand name is being used to sell the product, directs the manufacturer to make the product according to specific design, composition, and packaging.

This practice has been adopted mostly by companies that are starting in the market. But they are also popular among some top brands, namely Nike and apple.

This kind of labeling is practiced mostly in personal care products, clothing, foods, pet foods, and shoes. They are most relevant for products that require high adaptability to market demands and constantly need new variations to be the market leader.

PROCESS INVOLVED IN PRIVATE LABELING

The first and foremost thing that you should do when you contact a private label manufacturer is to ask for samples of the design you selected for your product. In this way, you can test the product’s quality before it is sold in the market.

After you are satisfied with the product’s quality, you must select the right packaging for your product. You should select the best type of packaging which suits your budget and is suitable for your product. Let your label manufacturer know if you like any of their available packaging types or if you want to mix different types of packaging to create a unique look for your product.

Then to finish the look of your product, you should finalize the logo of your brand. If you are an existing company, you can use the same logo and just direct the manufacturer regarding your logo’s placement on the package. You can also ask for a graphic review to take the final call before the product is launched in the market.

The label manufacturers also help you to name your product. Choosing your product’s right name is important because it is through that name that the customers will connect with your brand. The option of color-coding labels and having bilingual label content is also possible in some cases.

Finally, when you have figured out all the product details, you can start selling them. The label manufacturer should send you a customized form that will be unique to the company. Such a form will preserve all the details of your product and easily reorder items when the old ones are sold.

ADVANTAGES OF PRIVATE LABELING

This labeling of products helps to save operating costs for the company. Since label manufacturers handle the high-investment works such as manufacturing, packaging, and labeling, the company can save a lot of capital and use it elsewhere, such as in marketing.

Since investment is low, the price of the products can be kept low. This may lead to a higher volume of sales and increase the profit margin of the company.

If you have selected the right label manufacturer, then the product quality will be high. Since the product will be sold under the company’s brand name, this will lead to high customer loyalty to your product.

Because such products are adaptable to changing consumer behavior, companies selling such products enjoy stable market conditions.

How to Launch a Product? – The Right Way

Launching a product with the right move can earn you a lot of money. If you want to launch a product, you must be really know how to get traffic when you first launch it.

Here is a tip for you to carry out your product launch campaign.

Do not provide free trials if you have no intention of building leads. Free trials was working in the early days but now, there’s a high chance that you will attract more free seekers than serious marketers who doesn’t want to make a successful business of themselves. I’m sure you do not want to have others to waste your time either by taking up valuable resources just because it’s free.

Furthermore, if you are running a membership site with an affiliate program built-in, it could cause unnecessary space shortage in your database. This is because with the existent of guaranteed signup sites around, one of your affiliate who happens to be freebie seekers would just get signups from these sites. Not only that these people are wasting their time to get signups, which wasn’t much of help to them, but they are also getting you a lot of untargeted people who had no idea what they are subscribing to. Thus, your affiliate or even you are not making any money from these people and this will result the launch of your product a full waste of your time

It may sound discouraging, however, if you really want to provide free trials before your launch a product, then it advisable that you to charge a small amount of price for a short trial. It can cost a dollar or two for the first week simply to sort those people out that are coming to you just because they can, and those that are coming to you because they’re serious.

In conclusion, launching products can be very profitable if you know how to do it right. However, if you are unfortunate or do not know how to launch it, it could result to a big loss to you or your business. When launching a product, make sure you have a specified date and time so that your customers will know when to come back to get the offer. Most importantly, make sure that you or someone will change the sales page on time. Customers are very keen to get new launch products as soon as possible, so if you do not change the sales page on time, you could have lost over 100-300 sales in just 1 hour.