15 Steps to Product Marketing Success

Do you know the NUMBER ONE reason that new or existing product initiatives fail?

Management falls in love with their product. They believe they have an excellent product and often act in reliance on the assumed fact the product is great. Don’t make this mistake!!! Follow the steps below to ensure your success.

Product Development/Research

Step 1: Conduct research to see if the product is a good one (not excellent).

Step 2: Make any required changes to improve the product.

[If the product fails, then stop here.]

Product Marketing

Step 3: Assume that the product is “terrible” and the management has “inventoritis”.

Inventoritis n. Any of a group of disorders usually characterized by withdrawal from reality, illogical patterns of thinking, paranoia, delusions and hallucinations accompanied in many cases by a portfolio containing granted patent applications and other forms of intellectual property including trade secrets. Inventoritis is associated with depressed or non-existent product sales and defects in marketing programs and is caused by excessive reliance on the assumed idea that one’s product or idea is an excellent one.

Step 4: Assess financial capability to support product-marketing initiatives.

Step 5: Create an inventory of all the tangible and intangible assets available to the company.

Step 6: Understand the value proposition, target market, goals and environment.

Step 7: Clarify timeline, plan, target market needs, priorities and objectives.

Step 8: Examine all processes within the company (operations, financial and internal / external marketing).

Step 9: Make all required improvements to the internal processes.

Step 10: Improve the marketing materials.

Step 11: Design an external marketing strategy and process. (considerations below)

Positioning – competitive strategy, differentiation, brand and pricing strategy
Selecting – distribution channels, marketing vehicles and service providers

Step 12: Finding the Leverage Point (Strategic Leveraging) by analyzing networks, trends, technology and alliances.

Strategic Leveraging is a proprietary process developed by Atomica Creative and involves the following 5 steps:

1. determining the opportunities for improvement from the status quo.
2. evaluating strategic improvement opportunities.
3. creating a strategy centered around a Leverage Point (LP).
4. establishing a position.
5. executing the strategy using sufficient leverage and force to drive the process to completion.

Team

Step 13: Get the right people into the right places at the right time.

Execution and Review

Step 14: Leverage all the appropriate tangible and intangible assets and execute on the strategy and process.

Step 15: Review the process and make any necessary changes.

Know About the Significance of Product Illustrations

Years before when the actual importance and value of illustrations where not known to the people, the use of illustrations for marketing any product was not that welcomed as of now. But today, we know the great influence and significance of illustrations as most of the publishers, editors and even businessmen are looking for good, targeted illustrations to highlight their idea, products and services. Whether it is for designing a website or for advertising a product of a company, illustrations are highly demanded every where as the power and attention that illustrations receive instantly cannot be offered by any other print advertising methods. It is here where the importance of product illustration comes into being.When the project for designing a website is offered, there are different factors and guidelines that they provide them with. Some website owners would love to include good designs and colors to their website without making the details to get overlooked, while some others ask the web designers to include good captions and attractive texts while limiting the presence of images. But if you have a new website to be launched and is wondering how to create the web presence instantly, then you should be aware of the importance of product illustration. Product illustration is an excellent advertising technique that when included in a website can effectively increase its online presence. If you are planning to introduce a new product or service through your new website, then you have to give more importance to advertise your website using images and illustrations that are near perfect and can easy be understood and sit deep in the mind of the common viewers.Product illustration is the most effective way of promoting any product to the targeted clients with accurate and clear illustrations. With the advancement in technology, there are several ways in which you can highlight the product of your company to your clients. You can take advantages of the digital illustration techniques with which you can include flashy and digitally enhanced images that will create a perfect visual impact on the viewers. You can also enhance the image of the product with 3 D features so that your clients will actually feel the product in front of them even before they are made. A talented illustrator knows the technique of creating an enchanting visual impact through the illustration effectively.

Financing And Refinancing Through Commercial Loans

Business establishments all over the world need a proper channel of cash flow so that they can maintain regularity in growth and diversification. As it is rightly said, finance is fundamental to the growth of an old business and vital for any businessman to put the business planning take into action.

Loans for business purposes are available by pledging commercial properties or by borrowing without supplying any security. In both cases, there are lots of differences like the loan eligibility, the rate of interest offered by the lender, the loan tenure and repayment conditions. A successful business project is very often an organized one. You have to plan it well and supply with right dose of capitalization. If over capitalization of business can result in lower earning per share, the under capitalization can also have its negative effect in the form of unnecessarily high stock prices that are unrealistic.

A successful businessman always takes care of under investments and over investments. More complex financial aspects are taken care of by the financial experts and brilliant business minds. But, arranging for the daily cash flow requirement is relatively low level task that is handed over to the delegates having authority to deal with day to day functioning of the company. Business loans are one of the easiest means to ensure that any shortage in funds is met effectively at lower rates and in a competitive environment.

If you are seeking funds for a new venture, it will be perfect to take care of every possible aspect so that no problem arises later on. The root level problem that people face is the lack of knowledge when they go out and start searching for a commercial loan at low rate [http://www.loans-park.co.uk/commercial-loans.html]. The second obstacle comes when finance is made available to you. It relates to how to generate profits out of it so that interest payments can be justified. Both these things can be answered by a well-planned and well-implemented course of action. There should be a clear-cut plan of what you are going to do with money and how you are going to generate the profits. This should be your biggest and legitimate concern if you are to reach the top of the business world.

Market trends and in-depth knowledge about the business is necessary before take a plunge into it. If you are not confident, it is not advisable to take commercial business loans and risk your capital; business is surely not a fun expedition. On the other hand, there are people who lose valuable opportunities because they think that the cost of capital is too high. The market rates are bound to fluctuate in the market. There is an opportunity to refinance commercial loans if the interest rates fall drastically in the time to come. So, do not waste too much of your precious time and proceed with your plans if you are confident of the business project you are handling.

The author is a business writer specializing in finance and credit products and has written authoritative articles on the finance industry. He has done his masters in Business Administration and is currently assisting ask4loan.co.uk as a finance specialist.