Product Launches: The 7 Key Mistakes To Avoid When Planning Your Product Launch

In launching my first online product I made some fundamental mistakes which gave me some of my biggest learning’s. In this article I’ll share them with you so that you can make it easier for your clients to engage with you. And you want to more clients’ right?

Mistake #1: No Client Pathway: Leaving the customer confused about how they are going to navigate through your website will only leave them hanging with no place to go or they may just leave. What to do instead: Map out your customer journey. One of the keys to a successful online business is have a clear map of how you customer will engage with you and how your will manage them from being an uninterested visitor to a high revenue client.

Mistake #2: Unclear on the start point. Even if you have the customer journey defined it is important to have a clear view of the start point otherwise how will your prospect know how to get into your website? What to do instead: Define the points, and they could be many, where, and how your prospective customer will enter your website.

Mistake #3: No customer Engagement Events: I made the mistake of having people “optin2 to my mailing list and then didn’t know what to do with them. What to do instead: Define the customer interaction events that will create value for your customer, keep them engaged with you and provide them with an enhanced journey.

Mistake #4: No Automation. My first foray into the online world left me tired and running on empty from the effort that was necessary to keep pace with multiple marketing channels. What to do instead: Create an automated funnel, to market your product, inform and educate your audience as well as keeping them engaged.

Mistake #5: No Product to sell. I made the mistake of attending networking meetings and “selling” Project Management to an uninterested audience. I realised that clients are reluctant to buy open-ended services from a website and selling a service is infinitely harder than a product. What to do instead: Create a product strategy for each area of your business with a clear process to move your customer up to your high-end programme.

Mistake #6: Perfection. My fear of launching my product led to procrastination and the pursuit of perfection followed. What to do instead: Take action and get your material out there and learn from it – you will learn more from the feedback that seeking perfection.

Mistake #7: Focus on the wrong end of the problem: Many online marketers focus on getting the customer to “optin” with little thought for what comes next. Imagine going on a journey and you haven’t worked out what your destination is. What to do instead: Focus on the outcome, the destination is the most important aspect of the plan.