Productive Social Media – Do What You Love and Get Paid for It, Thanks to Social Media

Forums, blogs, viral videos, podcasts, wikis–all these are forms of communication through which people share information and opinion for educational and entertainment purposes. However, some people have managed to make more out of these forms of social media. For people with enough foresight, they know that this is an opportunity for earning money while sharing what they know.Take a look at blogs. What started out as a simple online version of a personal diary led to an industry of its own. Popular blogs have turned into moneymaking machines thanks to ads and banners that generate income from clicks and impressions. Owners of these blogs are fortunate enough to be able to write about what they love while incurring a significant income from what they do.And how about viral videos? Because of the popularity of video-sharing sites, many people have been elevated to celebrity status even without appearing on TV. Internet celebrities are as well known as mainstream celebrities. They’re also earning money from their fame. Also, careers launched online before they are launched in a traditional manner are increasing in number, as illustrated by the number of bands releasing music in sites such as MySpace before a recording company sits up and pays attention.Forums and message boards flourish from sponsorships from major companies. If you are active in at least one major forum, surely you have noticed that frequent promos featuring commercial products and services are part of the layout of these message boards. Because of sponsors, form maintainers are able to keep membership free of charge. They even earn extra income on top of it all, too.If you’re interested in earning through one or two forms of social media, it’s still not too late to jump the bandwagon. As long as you have fresh ideas you can bring on the table, the market is never too saturated.

How to Use PR to Launch Your Independent Film

The film world has been going through seismic changes. It hasn’t been rocked quite a hard as the music world, but still, this is not your dad’s film world and it’s changing by the minute. So start by shifting your mindset. The days of making a film, finding a distributor and opening theatrically may still be alive, but on life support. Going from conception to production, to theatrical distribution was never an easy road to begin with. Only a handful made it, but now it’s even tougher. Traditional distribution channels are shrinking and financing whether it be for development, production, or distribution is getting harder and harder to come by. Particularly when it comes to small independent films, the heyday of companies such as Miramax, Gramercy, New Line and Lions Gate is now behind us.

But let’s say you’ve finished your film. You’ve maxed your credit cards, or mortgaged your home, and sold your cat, but you managed to get it done. So now what? You’ve submitted to Sundance? You’ll give a few more festivals a shot and then you’ll… wait? Well that’s one approach. But it might be a good idea to start considering a few other avenues.

When it comes to the entertainment world, whether it be film, music or publishing, perception always helps shape reality. No one knows this better than the studios. Particularly when it comes to blockbuster sequels, which often tend to be dreadful, the PR, marketing and online blitz is generally enough to send millions to stand in line at theatres and to buy DVDs. The studios are creating urgency through marketing that all but forces the public to consume. So, why not take a page from their playbook? You can’t compete with them budget-wise, but you can jump into the game with creativity, savvy and some marketing know-how.

Launch your own PR campaign for your film. You don’t need to have a theatre opening date or even a distribution deal in place. You can launch your media campaign in order to land a distribution deal. By creating a media buzz you separate yourself from the rest of the crowd. PR can help build an audience, attract investors, interest distributors and position you and your film to succeed.

So, how can you launch a PR campaign for a film with no distribution? Be creative. Maybe a pitch on how you raised the money to make the film, or a story on how the subject matter relates to something that’s currently in the news, or how it illustrates a trend. Perhaps your journey from your previous life to filmmaker would make for an interesting local feature. Is there something else you’re working on, or a cause your involved in that could make for a good story? If so, pitch that and then bring your new film into the interview. There are a number of possible story ideas. Think outside of the box. Once you have some PR, now you have the Internet which you can use to amplify and magnify your media coverage. I’ll be covering online marketing approaches and using you PR on the Internet in an upcoming article.

Popularize Your Brand With Corporate Digital Production

Video marketing is the new black as a far as the corporate world is concerned. A study by Forrester Research projects over 74% of all online IP traffic will be video by 2017. What’s more, the 2014 Online Production Survey and Industry Trends Report say 65% of viewers watch more than three quarters of your content.It even gets better; the Online Publishers Association (OPA), in a study, found that 52% of marketing professionals worldwide name this type of content as the one with the best ROI in a sample of 10. The numbers go on and on, and you can’t deny that the prospects of using video production get even more appealing.Enhancing Brand Visibility in Visual MotionAs a suave entrepreneur, you appreciate the power of this form of digital content for your business. It dovetails with your branding campaigns that are all about making your enterprise more visible.Why digital marketing as opposed to myriad other branding techniques? Take a look.1. Instant AppealOne thing that these corporate productions have going for them is the fact that they appeal to a combination of senses. By combining audio and visual, you are assured that your corporate image will instantly make a lasting impression on the mind of a viewer.2. Wider ReachYour brand needs to spread its reach all over the globe. With the International Telecommunications Union (ITU) reporting there are three billion internet users, your material can spread like wildfire if you have impressive ideas. With amazing visuals, you can bet viewers will be sharing the same within minutes of viewing.3. More ContactIf you are to make an impression on your target market, they must interact with your content longer. With video production, you are assured a viewer will spend more time watching your explainer media or company launch thus learning even more about your company.4. VersatilityWhatever type of business you are running there is technology to suit your needs in enhancing your profile online. You can opt for animations, short films or web materials, and landing page projects, among many others. This flexibility makes it the most ideal form of corporate branding.5. Content RetentionA Cisco Visual Networking Index study in 2013 says that people retain 50% of a visual as opposed to only 22% of written information. To create a lasting impression about your company, you need a technique that will create indelible memories in the mind of your target clients. This is exactly what corporate motion information seamlessly achieves.There are many other ways through which video production improves your ROI. It is an affordable way to rake in the numbers and improve your search engine ranking. Can it get better than that?